To keep up with industry demands and reflect our innovative spirit, Dev Team embarked on a rebranding journey. The goal was to create a brand that encompassed the company’s growing capabilities while maintaining the approachability and fun of our culture.
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Dev Team is a future-forward eCommerce development partner known for high-impact builds and transparent long-term collaboration. Services include eCommerce platform development (Magento, Centra, WooCommerce), integrations, bespoke software, UX/UI + branding, SEO, dedicated developers, and 24/7 support.
With an expanded color palette balancing warm and cool tones, we’ve highlighted Dev Team’s trustworthiness and approachability. The introduction of two logo forms also enabled us to establish clear brand guidelines, specifying where each form is appropriate to ensure the brand remains credible and consistent.
We’ve also infused more fun into the brand through patterns and sticker designs featured on our company swag. This became the starting point for showcasing Dev Team’s playful side, highlighting the company’s vibrant and engaging culture.
The next major step in the rebranding journey was transforming the website. We not only enhanced the colors and modernized the design but also introduced GIFs to bring movement and energy to key sections.
Another key aspect of a brand's foundation is its external presence, particularly on social media. For this, we blended lifestyle shots with branded graphics, creating a balanced mix that reflects both the brand’s personality and its professional identity.
Another key aspect of a brand's foundation is its external presence, particularly on social media. For this, we blended lifestyle shots with branded graphics, creating a balanced mix that reflects both the brand’s personality and its professional identity.
Sub-brands like Dev Team Bayanihan and CX Team were developed with the understanding that they are extensions of Dev Team’s core identity. This approach not only expands our capabilities but also ensures that the foundational brand values remain at the forefront.
The rebranding has strengthened Dev Team’s identity, creating a cohesive and engaging experience across all touchpoints. Every change—from visuals to new services—enhances connections with both internal teams and external audiences, positioning the brand for continued growth and success.
